Semrush vs 
SE Ranking
For: Keyword and topic research. Who each tool suits, checked features, real cost by profile and public ratings.
Which one fits you
Pick Semrush if...
- You want to try it without paying: the free plan gives 1 demo project and 10 reports a day, no card needed.
- You want everything in one place: Semrush also sells Local, Content, Social and Advertising plans next to SEO.
- You report to clients: the Pro Report add-on ($20/month) adds white-labeling and delivery at a set time.
- You track several locations or devices: Pro+ adds multi-location and multi-device tracking, 15 websites and 1,500 keywords, for $299/month ($248.17 billed yearly).
Pick SE Ranking if...
- You want a long trial: 14 free days, no card, with 10 projects and 750 keywords.
- You track many keywords: Core tracks 2,000 a day across 10 projects, for $129/month ($103.20 billed yearly).
- You want the API and MCP from the entry plan: Core includes 25,000 API credits and MCP.
- You want to keep your full history: Growth keeps all of it, for $279/month ($223.20 billed yearly).
Based on the official pages and our data, checked on October 26, 2026. We have not tested these tools. Public ratings do not decide this verdict: on Product Hunt, Semrush's rating (4.4/5) rests on 41 reviews, SE Ranking's (5.0/5) on only 1 review. That higher score does not mean SE Ranking is better rated.
Quiz: which one fits you?
Answer 3 questions, your result shows up right below.
Recommendation based on published prices and features, not on a test.
Third-party ratings
Public ratings from third-party platforms, checked on October 26, 2026. These are not our tests.
Product Hunt
Semrush4.4/5 from 41 reviews
SE Ranking5.0/5 from 1 review
Few reviews: not reliable yet
On Product Hunt, Semrush's rating (4.4/5) rests on 41 reviews, SE Ranking's (5.0/5) on only 1 review. That higher score does not mean SE Ranking is better rated.
No rating found on Trustpilot, G2 and Capterra.
Features
| Semrush | SE Ranking | |
|---|---|---|
| Free plan | ✓ 1 demo project, 10 reports a day, no card | ✕ none on the pricing page |
| Free trial | ✓ 7 days | ✓ 14 days, no card (10 projects, 750 keywords, 20 prompts) |
| Entry price | ✓ SEO $139.95/month, $117.33 billed yearly | ✓ Core $129/month, $103.20 billed yearly |
| Keywords tracked daily | ✓ 500 daily (SEO and Starter), 1,500 on Pro+ | ✓ 2,000 on Core, 5,000 on Growth |
| Websites or projects | ✓ 5 websites (SEO and Starter), 15 on Pro+ | ✓ 10 projects on Core, 30 on Growth |
| History | ✓ historical data from Pro+ | ✓ 6 months on Core, full on Growth |
| Extra users | ✓ from $45/month per extra user | ✓ 1 seat included, from $16 per extra seat |
| AI visibility | ✓ 50 prompts tracked daily from Starter, 100 on Pro+ | ✓ 100 prompts on Core, 250 on Growth; AI Search add-on ($89/month) |
| API and MCP | ✓ MCP from Starter ($199), API on Advanced (custom price) | ✓ 25,000 API credits and MCP from Core |
| Site audit | ✓ Site Audit included | ✓ 250,000 pages on Core |
| Client reports | ✓ Base Report $10/month, Pro Report $20/month with white-labeling | ✓ Agency Pack at $69/month extra, yearly billing only |
| Yearly discount | ✓ up to 17% | ✓ 20%, free migration on yearly plans |
Checked on the official pages on October 26, 2026: www.semrush.com, seranking.com. "Not stated": we did not find the information on the official page.
What it really costs
US dollars per month, billed monthly unless stated, from the official pricing pages read on 10/26/2026.
| Profile | Semrush | SE Ranking |
|---|---|---|
| Entry plan, billed monthly | SEO: $139.95 (500 keywords) | Core: $129 (2,000 keywords) |
| Entry plan, billed yearly | SEO: $117.33 | Core: $103.20 |
| With MCP, billed monthly | Starter: $199 | Core: $129 |
| Next tier up, billed monthly | Pro+: $299 (1,500 keywords, 15 websites) | Growth: $279 (5,000 keywords, 30 projects) |
| 2 users, entry plan, billed monthly | SEO + 1 user: from $184.95 | Core + 1 seat: from $145 |
Examples worked out from the prices shown in the US. Extra user prices are starting prices. Prices read on October 26, 2026: . Always check before you pay.
At a glance
- Category: Semrush: Analytics & research. SE Ranking: SEO & AI search.
- Shared use cases: SEO and AI search visibility, Keyword and topic research, Rank tracking, Link building, Technical SEO audits
- Free plan or trial: Semrush: free, 1 demo project and 10 reports a day. SE Ranking: no free plan, 14-day trial without a card.
- HQ country: Semrush: United States. SE Ranking: United Kingdom.
- Instagram/LinkedIn rules: Semrush: compliant. SE Ranking: compliant.
How we made this page: facts read on the official pages, no testing on our side. Methodology. Full pages: Semrush, SE Ranking.
Write a review : Semrush Write a review : SE Ranking
FAQ
Semrush or SE Ranking: which one should I pick?
Pick Semrush if you want a free plan, a suite that also covers local, content and ads, or white-label reports. Pick SE Ranking if you want to track more keywords for less, a 14-day trial or the API and MCP from the entry plan. We have not tested these tools: this is based on their official pages.
What do the public ratings of Semrush and SE Ranking say?
On Product Hunt, Semrush's rating (4.4/5) rests on 41 reviews, SE Ranking's (5.0/5) on only 1 review. That higher score does not mean SE Ranking is better rated. These are third-party ratings checked on October 26, 2026, not our tests.
How much do they cost?
Semrush: SEO $139.95/month ($117.33 billed yearly), Starter $199 ($165.17), Pro+ $299 ($248.17). SE Ranking: Core $129/month ($103.20 billed yearly), Growth $279 ($223.20).
Which tracks the most keywords for the price?
On the first tier, SE Ranking Core tracks 2,000 keywords a day for $129/month, Semrush SEO tracks 500 for $139.95/month.
Are they available in French?
Yes, both list French among their interface languages.
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