AI agent skills for competitor research 28

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Apify MCP

MCP server, official

Apify's official MCP server: your assistant runs Apify Store scrapers to extract data from websites and social networks.

• By: Apify
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Free ($5 credit); Starter $19/mo

5 official Firecrawl workflows: SEO audit, lead generation, lead research, competitive intelligence and market research, from the web.

• By: Firecrawl
• Works in: Claude, OpenAI Codex, Cursor
• Cost: Free skills; Firecrawl has a free plan (1,000 credits)

Firecrawl's official MCP server: web search, scraping and crawling for your assistant (monitoring, content, SEO).

• By: Firecrawl
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Free plan (1,000 credits); Standard $83/mo billed yearly

Official Anthropic plugin for Claude Cowork and Claude Code: 8 skills to draft content, plan a campaign, review brand voice, brief on a competitor, run an SEO audit, write an email sequence and prepare a performance report.

• By: Anthropic
• Works in: Claude
• Cost: Free (Apache-2.0 licence)

Official Anthropic sales plugin: 36 skills for prospect research, call prep, pipeline review, outreach drafts and competitive battlecards, with your CRM.

• By: Anthropic
• Works in: Claude
• Cost: Free (Apache-2.0 licence)

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Serveur MCP Exa

MCP server, official

Exa's official MCP server, a search engine for agents: web, company and people search, page reading and deep research. Hosted (mcp.exa.ai) or local.

• By: Exa
• Works in: MCP servers, Claude, ChatGPT, OpenAI Codex, Cursor
• Cost: Limited free tier; paid Exa API beyond it

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Serveur MCP Perplexity

MCP server, official

Perplexity's official MCP server: web search, reasoning and deep research with sources, from your AI assistant. Available locally (npx) and hosted.

• By: Perplexity
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Free server; Perplexity API calls billed

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Serveur MCP Tavily

MCP server, official

Tavily's official MCP server: real-time web search, page extraction and site crawling for your AI assistant, hosted or local.

• By: Tavily
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Free monthly credits; paid plans beyond them

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Serveur MCP You.com

MCP server, official

You.com's official MCP server: web and news search, page reading and deep research, with a limited free tier.

• By: You.com
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Limited free tier; paid API beyond it

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superCMO Skills

Claude plugin, official

23 skills and an MCP server to produce ads: product photos, UGC videos with AI-generated actors, storyboards, format variants, competitor ad research and publishing to your accounts.

• By: SuperCMO
• Works in: Claude, OpenAI Codex, Cursor
• Cost: Free with your own keys (fal, ElevenLabs, Gemini...); or pay per use through SuperCMO

Official MCP server from the X developer platform: it exposes the X API to your agent (search posts, read accounts, publish depending on your access).

• By: X Developer Platform
• Works in: MCP servers, Claude, Grok Build
• Cost: Free; X API access per your plan

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Ahrefs MCP

MCP server, official

MCP server hosted by Ahrefs: your assistant queries Ahrefs data (keywords, backlinks, traffic) through the API. The former open source local server is deprecated in favour of this version.

• By: Ahrefs
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Lite plan or higher

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Semrush MCP

MCP server, official

Semrush data in your AI assistant, read only: keywords, rankings, traffic and competitors.

• By: Semrush
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Included in Semrush One Starter, One Pro+, SEO Classic Pro and Guru (50,000 MCP API units)

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Metricool MCP server

MCP server, official

Official MCP server: ask for your social stats, compare competitors and schedule posts in plain language.

• By: Metricool
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Works with every plan, including Free (free plan limits apply)

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Pappers MCP server

MCP server, official

Pappers' official remote MCP server: French company records (SIREN, executives, accounts, filings) in your AI assistant, to qualify prospects. Documentation in French.

• By: Pappers
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Pappers credits, monthly plan or pay as you go

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Similarweb MCP server

MCP server, official

Similarweb's official remote MCP server: competitor site traffic and sources, keywords, paid search spend, app data. Uses data credits.

• By: Similarweb
• Works in: MCP servers, Claude, OpenAI Codex, Cursor
• Cost: Similarweb plan with API or MCP access; data credits

Skill that collects and analyses competitors' ads from ad libraries (Meta, LinkedIn).

• By: ComposioHQ
• Works in: Claude
• Cost: Free

Social listening and market research in one skill: finds where a topic is discussed over the last 30 days, reads the original public posts (Reddit, YouTube, GitHub, forums) and returns a sourced brief that states what it could not cover.

• By: Runesmith Studio
• Works in: Claude
• Cost: Free (MIT licence); third-party tools to install

13 skills that study your market, competitors and public case studies, then suggest 7 to 9 low-cost growth tactics; tactics based on fake accounts, fake social proof or fake urgency are excluded by the instructions.

• By: acogood
• Works in: Claude, OpenAI Codex
• Cost: Free (MIT licence)

14 marketing playbooks (86 skills): static ads, lifecycle email, AI search visibility, content, performance analysis. Some go through GooseWorks' paid proxy.

• By: GooseWorks
• Works in: Claude, OpenAI Codex, Cursor
• Cost: Free skills (MIT); data reads paid in GooseWorks credits

Web and X search skill that queries Grok (xAI API) with cited sources, reads the pages found and keeps a 15-minute cache; Tavily, Firecrawl or DeepSeek act as fallbacks.

• By: BlueOcean223
• Works in: Claude
• Cost: Free (MIT licence); Grok calls billed by xAI

12 skills for AI engine visibility: brand profile, prompt research, site AEO audit, SEO and GEO content, resource pages, Reddit leads and free link ideas.

• By: OnVoyage AI
• Works in: Claude, OpenAI Codex
• Cost: Free (MIT licence); paid third-party services depending on use

9 skills for Instagram: analyse public accounts and posts, spot what works for competitors, write posts and replies, then publish after your approval.

• By: Sergey Bulaev
• Works in: Claude, OpenAI Codex
• Cost: Free (MIT licence); paid third-party services depending on use

12 LinkedIn skills: write and schedule posts, analyse profiles and posts, check that a text does not read as AI-written.

• By: Serge Bulaev
• Works in: Claude, OpenAI Codex, Cursor
• Cost: Free (MIT licence); paid third-party services depending on use

A competitive analysis and market research skill: feature and pricing matrices, battlecards, TAM/SAM/SOM, customer reviews, hiring signals, SWOT, Porter and positioning maps.

• By: Krishna Suryawanshi
• Works in: Claude, OpenAI Codex, Gemini CLI
• Cost: Free (MIT licence)

18 skills to research a market and its competitors, find communities and acquisition channels, run keyword research with Keywords Everywhere and repurpose content.

• By: Superamped
• Works in: Claude, OpenAI Codex, Cursor
• Cost: Free (MIT licence); paid Keywords Everywhere credits

8 skills for TikTok: analyse public accounts and posts, spot what works for competitors, write posts and replies, then publish after your approval.

• By: Sergey Bulaev
• Works in: Claude, OpenAI Codex
• Cost: Free (MIT licence); paid third-party services depending on use

9 skills for X: analyse public accounts and posts, spot what works for competitors, write posts and replies, then publish after your approval.

• By: Sergey Bulaev
• Works in: Claude, OpenAI Codex
• Cost: Free (MIT licence); paid third-party services depending on use