11 cheaper Semrush alternatives, with verified prices
Eleven SEO tools whose cheapest paid plan costs less than the Semrush SEO plan ($139/month), with prices checked on 2026-10-29 on their official pages, what the free plan or trial includes, and the features still labeled coming soon.
What Semrush costs today
Before you look for something cheaper, check what you pay at Semrush. According to its pricing page checked on 2026-10-29, the SEO plan costs $139/month, or $117.33/month billed annually. It covers 5 websites, 500 keywords tracked daily, basic keyword research and competitor analysis, position tracking and site audit. The SEO + AI Search plan, which adds tracking in AI answers, costs $199/month ($165.17 billed annually), and Pro+ costs $299/month ($248.17 billed annually). Each extra user starts at $45/month.
Semrush also has a free plan: 1 demo project and 10 reports per day, with no credit card. Its features page offers a 7-day free trial. If 10 reports a day are enough for you, you may not need another tool.
How this list is built
We kept eleven tools whose cheapest paid plan costs less than the Semrush SEO plan, and whose official website lists at least two of the jobs people buy Semrush for: keyword research, competitor analysis, backlinks, rank tracking, site audit. Prices were checked on 2026-10-29 on the official pricing pages, from a connection located in the United States. We have not tested these tools. The first six follow the provisional order of our Keyword and topic research and SEO and AI search visibility use cases. The other five are not ranked there and appear in alphabetical order. None of these tools has an affiliate link with us, and neither does Semrush.
A word on price comparisons: quotas differ a lot from one tool to the next (reports per day, credits, searches per month). Compare the quota of the job you do most often, not only the price.
Alternatives ranked in our use cases
- Price: Free (limited); Starter $29/month; Lite $129/month ($108/month billed annually) [Source, 2026-10-29]
- Free plan: yes
- HQ country: Singapore. source
- Official site ↗
Ahrefs, headquartered in Singapore, covers the same main jobs as Semrush: keywords, backlinks, site audit, rank tracking and visibility in AI search. On a small budget, the Starter plan costs $29/month. Ahrefs describes it as a plan to see what people search and spy on competitors. According to the page Ahrefs published about it in 2024, it gives 200 credits per month, with Site Explorer, Keywords Explorer, Site Audit and Rank Tracker. It renews monthly only, and you cannot add users or credits. Above it, Lite costs $129/month or $108/month billed annually, with 750 tracked keywords and 1 user. Asked about free trials, its FAQ says Ahrefs never runs discounts and points to Ahrefs Free: if you own the website, you get limited free access to Site Explorer and Site Audit. See also Semrush vs Ahrefs.
- Price: Free (limited); Starter €59/month excl. VAT; Agency €179/month excl. VAT; 2 months free with annual billing [Source, 2026-10-29]
- Free plan: yes
- HQ country: France (EU). source
- Official site ↗
Haloscan is a French company based in Nice, with a website in French. Its Keyword Explorer and Site Explorer let you study your own keywords and your competitors', and it also tracks rankings. The free plan gives 50 keyword searches and 25 site analyses per month. The Starter plan costs €59/month excluding VAT, with 10,000 keyword searches, 3,000 site analyses, 5 projects and 800 tracked keywords. On annual billing, the page offers 2 months free. Its backlink analysis is labeled "Sortie prochainement" (coming soon), so it is not available yet. If links matter to you, you will need another tool alongside it. Support answers in French and English, 5 days a week. Our Semrush vs Haloscan comparison covers the differences.
- Price: Rédacteur €32/month excl. VAT billed annually; Professionnel €59/month excl. VAT (€49/month excl. VAT billed annually); 7-day free trial [Source, 2026-10-29]
- Free plan: no, free trial only
- HQ country: France (EU). source
- Official site ↗
Ranxplorer is published by Ranxplorer SAS in Grenoble, France, and describes itself as a service to analyze the SEO of French websites. Use it only if your market is France. It covers SEO and paid search: keywords, competitors' strategy and budget. The Rédacteur plan costs €32/month excluding VAT on annual billing (€384 a year) with 200 keyword searches and 100 tracked keywords. On monthly billing the page does not offer it: the first plan is Professionnel at €59/month excluding VAT (€49 billed annually), with 800 searches and 800 tracked keywords. A 7-day free trial with no card is available.
- Price: From $129/month ($103.20/month billed annually); 14-day free trial [Source, 2026-10-29]
- Free plan: no, free trial only
- HQ country: United Kingdom. source
- Official site ↗
At SE Ranking, the Core plan costs $129/month ($103.20/month billed annually), which is $10 less per month than the Semrush SEO plan. It includes 10 projects, 1 seat, 2,000 keywords tracked daily, 100 tracked AI prompts, and keyword, competitor and backlink research with no limit shown. The free trial lasts 14 days, with no credit card and lower quotas (750 keywords tracked per day). Deeper AI tracking is a paid add-on (AI Search, $89/month). See Semrush vs SE Ranking.
- Price: Starter $49/month (1 site); Standard $99/month ($79/month billed annually) [Source, 2026-10-29]
- Free plan: not in our reading
- HQ country: United States. source
- Official site ↗
Moz is published by SEOmoz, Inc. in New York. Its entry-level plan costs $49/month and is meant for one person managing a single website. The Standard plan costs $99/month, or $79/month billed yearly, with 3 tracked sites, 300 tracked keywords and 400,000 pages crawled per month. The website offers a free trial. Moz also has free tools (Keyword Explorer, Link Explorer, Domain Analysis, the MozBar extension).
- Price: From $50/month billed annually; 7-day free trial [Source, 2026-10-29]
- Free plan: no, free trial only
- HQ country: to be verified.
- Official site ↗
Serpstat includes keyword research, site analysis, rank tracking, site audit and backlink analysis from its Individual plan. That plan costs $50/month on annual billing ($600 upfront), with 5 projects and 100 searches per day. AI visibility tracking (1,500 checks per month) starts with the Team plan at $100/month billed annually. You can try the paid features for 7 days. The site puts annual billing first, and the monthly price without commitment did not show in our reading.
Other alternatives, in alphabetical order
- Price: From $49.99/month billed annually ($69.99 billed monthly) [Source, 2026-10-29]
- Free plan: not in our reading
- HQ country: France (EU). source
- Official site ↗
Cocolyze puts every feature in every plan: keyword suggestions, competitor keywords, daily rank tracking, backlinks and help writing content for a keyword. The Freelance plan costs $69.99/month, or $49.99/month billed annually, for 5 projects, 500 tracked keywords and 2 users. Cocolyze offers a 30-day money-back guarantee. Its terms are governed by French law.
- Price: Basic $61/month ($37.70/month billed annually) [Source, 2026-10-29]
- Free plan: not in our reading
- HQ country: Slovakia (EU). source
- Official site ↗
Mangools is published by CodeCat s.r.o. in Bratislava, Slovakia. It bundles keyword research, Google results analysis, rank tracking and a backlink tool. The publisher itself says it is no giant all-in-one tool. The Basic plan costs $61/month, or $37.70/month billed annually ($452.40 a year), with 100 keyword lookups per 24 hours, 200 tracked keywords and weekly rank updates. You cannot add users on it. AI tracking (AI Search Watcher) is included.
- Price: Free (limited); Premium €59.90/month excl. VAT; 14-day free trial; 20% off with annual billing [Source, 2026-10-29]
- Free plan: yes
- HQ country: Germany (EU). source
- Official site ↗
Seobility, published by Seobility GmbH in Nuremberg, Germany, is mainly a site audit and rank tracking tool. It also offers backlink analysis and a keyword research tool. The Basic account is free: 1 project, 10 tracked keywords and an audit limited to 100 pages. The Premium plan costs €59.90/month plus VAT after a 14-day free trial, with 3 projects, 25,000 pages per crawl, 300 tracked keywords and 50 keyword research requests per day. The page shows 20% off on annual billing. AI visibility tracking is marked "Coming Soon", so it is not available yet.
- Price: Basic $39/month; Pro + AI $59 for the first month, then $119/month; 25% off with annual billing [Source, 2026-10-29]
- Free plan: not in our reading
- HQ country: United States. source
- Official site ↗
SpyFu starts from your competitors: it shows the SEO and Google Ads keywords they buy or rank for, and the ads they have tested. Look at it if you also run Google Ads. The Basic plan costs $39/month with 5,000 weekly tracked keyword rankings and a site audit. The Pro + AI plan costs $59 for the first month, then $119/month. The page shows 25% off on annual billing.
- Price: Individual $29/month; Business $49/month; Enterprise $99/month; 7-day free trial [Source, 2026-10-29]
- Free plan: no, free trial only
- HQ country: to be verified.
- Official site ↗
Ubersuggest, operated by Neil Patel Digital, LLC, covers keyword research, site audit, competitor and backlink research, and AI search visibility. The Individual plan costs $29/month for 1 website, 125 tracked keywords and 150 searches per day. Business costs $49/month for 2 to 7 websites, and Enterprise $99/month. Each plan starts with a 7-day free trial, with no obligation.
Picking by budget
- Free: Haloscan's free plan for keywords, Seobility's Basic account for a small audit, Ahrefs Free if you own the site, or Semrush's 10 reports per day.
- Under $40/month: Ahrefs Starter ($29), Ubersuggest Individual ($29), Ranxplorer Rédacteur (€32 excl. VAT, annual), Mangools Basic ($37.70 annual) or SpyFu Basic ($39).
- Between 40 and 60 a month, in dollars or euros excluding VAT: Moz Starter ($49), Cocolyze Freelance ($49.99 annual), Serpstat Individual ($50 annual), Haloscan Starter (€59), Ranxplorer Professionnel (€59) or Seobility Premium (€59.90).
- Around $100 to $130/month: SE Ranking Core, Ahrefs Lite and Moz Standard, to keep a full suite with larger quotas.
If rank tracking is your main need, our Rank tracking use case lists other tools. For technical audits, see Technical SEO audits. For links, see Link building. To follow your brand in ChatGPT and other AI answers, see AI search visibility tracking (GEO).
If you want a European publisher
Haloscan and Ranxplorer are French companies, Cocolyze's terms are governed by French law, Seobility is German and Mangools is Slovak. Browse our French tools and European tools for more. The Semrush alternatives page lists close tools based on our use cases and updates with each price check.
All the tools in this guide
| Tool | Price | Free plan | HQ country | ToS |
|---|---|---|---|---|
| Ahrefs | Free (limited); Starter $29/month; Lite $129/month ($108/month billed annually) [Source, 2026-10-29] | yes | Singapore | ✓ Compliant |
| Haloscan | Free (limited); Starter €59/month excl. VAT; Agency €179/month excl. VAT; 2 months free with annual billing [Source, 2026-10-29] | yes | France | ✓ Compliant |
| Ranxplorer | Rédacteur €32/month excl. VAT billed annually; Professionnel €59/month excl. VAT (€49/month excl. VAT billed annually); 7-day free trial [Source, 2026-10-29] | no, free trial only | France | ✓ Compliant |
| SE Ranking | From $129/month ($103.20/month billed annually); 14-day free trial [Source, 2026-10-29] | no, free trial only | United Kingdom | ✓ Compliant |
| Moz | Starter $49/month (1 site); Standard $99/month ($79/month billed annually) [Source, 2026-10-29] | not in our reading | United States | ✓ Compliant |
| Serpstat | From $50/month billed annually; 7-day free trial [Source, 2026-10-29] | no, free trial only | To be verified | ✓ Compliant |
| Cocolyze | From $49.99/month billed annually ($69.99 billed monthly) [Source, 2026-10-29] | not in our reading | France | ✓ Compliant |
| Mangools | Basic $61/month ($37.70/month billed annually) [Source, 2026-10-29] | not in our reading | Slovakia | ✓ Compliant |
| Seobility | Free (limited); Premium €59.90/month excl. VAT; 14-day free trial; 20% off with annual billing [Source, 2026-10-29] | yes | Germany | ✓ Compliant |
| SpyFu | Basic $39/month; Pro + AI $59 for the first month, then $119/month; 25% off with annual billing [Source, 2026-10-29] | not in our reading | United States | ✓ Compliant |
| Ubersuggest | Individual $29/month; Business $49/month; Enterprise $99/month; 7-day free trial [Source, 2026-10-29] | no, free trial only | To be verified | ✓ Compliant |
FAQ
What is the cheapest Semrush alternative?
According to pricing pages checked on 2026-10-29, Ahrefs Starter and Ubersuggest Individual cost $29/month. Haloscan has a free plan (50 keyword searches per month) and Seobility a free Basic account. Semrush itself keeps a free plan with 10 reports per day.
Which Semrush alternative has a free trial?
SE Ranking (14 days, no card), Seobility (14 days), Serpstat (7 days), Ubersuggest (7 days) and Ranxplorer (7 days, no card). Moz also offers a free trial. Cocolyze has a 30-day money-back guarantee.
Is Ahrefs cheaper than Semrush?
Ahrefs Lite costs $129/month against $139/month for the Semrush SEO plan. Ahrefs Starter, at $29/month, gives 200 credits per month and renews monthly only.
Is there a European alternative to Semrush?
Yes. Haloscan and Ranxplorer are French companies, Seobility is German and Mangools is Slovak. Haloscan's backlink analysis is not available yet (labeled coming soon).
Go further
- Use case: Keyword and topic research
- Use case: SEO and AI search visibility
- Use case: Rank tracking
- Comparison: Semrush vs Ahrefs
- Comparison: Semrush vs SE Ranking
- Comparison: Semrush vs Haloscan
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