MCP servers for marketing: 33 servers by use case
The MCP servers that connect your AI assistant to your marketing tools, grouped by use: what each one can read or do, whether its code is public, its trust level under our method and how to connect it.
How this guide is made: we only list skills, plugins and MCP servers from our catalog. Each one shows its trust level from our passive review method (public code read, never run) and the review date. "Reviewed" is not a guarantee. Within each section the order follows the catalog rule (official publisher, then public code, then A to Z), never affiliate deals. We have not tested these skills ourselves.
The short answer
An MCP server connects your AI assistant (Claude, ChatGPT, Cursor, Codex) to a marketing tool: Search Console, Google Ads, GA4, your CRM, your newsletter. Many vendors now publish one: our catalog lists 39. Before you connect one, check two things: whether it can only read or can also act (post, send, spend), and whether its code is public. To start, read-only servers such as Google Ads MCP, Serveur MCP Microsoft Clarity or Serveur MCP Haloscan carry the least risk.
Why review an MCP server
An MCP server runs either on your machine or at the vendor's. In the first case, it is code running with your rights. In the second, you hand it access to your account without being able to read what it does with it. OWASP lists supply chain, over-broad permissions and unverified publishers among the ten main risks of agent skills (OWASP Agentic Skills Top 10). Anthropic advises using only trusted sources and auditing every bundled file (Claude documentation), and Stanford University IT gives the same advice (Stanford UIT).
When the code is public, we read it without running it. When the server is hosted and closed, it stays "not reviewed" and we only describe what the vendor documents. Details are in our review method. No server is guaranteed to be safe.
How this list is made
We took every marketing MCP server in our catalog (see also the MCP servers page) and grouped them by use. Within each section, the order is the catalog order: official publisher first, then public code, then A to Z. The trust level is shown, it is not used to sort. No link in this guide is an affiliate link.
SEO data
All these servers read data, none of them changes your site. Most charge each request in credits.
D
- By: DataForSEO (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Pay as you go, no subscription ($50 minimum top-up)
- What it can do: Reads SEO data (SERP, keywords, backlinks, on-page data).
- The install command fetches the latest version on every launch (npx dataforseo-mcp-server@latest): the code you run can differ from the code we read.
- Each call can be billed: each request is charged to your DataForSEO balance.
- 11 dependency without a pinned version: an update to a third-party package can change behaviour.
Install:
npx dataforseo-mcp-server@latest- By: Ahrefs (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Lite plan or higher
- What it can do: Per Ahrefs: reads Ahrefs data through your account.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: Semrush (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Included in Semrush One Starter, One Pro+, SEO Classic Pro and Guru (50,000 MCP API units)
- What it can do: Per Semrush: read-only access to your SEO data.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: SE Ranking (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; SE Ranking API credits
- What it can do: Per SE Ranking: read its SEO data and your projects.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
AF
- By: Amin Foroutan (Community)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Free (MIT licence)
- What it can do: Reads your Search Console data and inspects URLs; can submit sitemaps. Adding or deleting sites and sitemaps is blocked by default.
- The install command fetches the latest version on every launch (uvx mcp-search-console): the code you run can differ from the code we read.
- 11 dependency without a pinned version: an update to a third-party package can change behaviour.
Install:
uvx mcp-search-console- By: Occirank (Community)
- Works in: MCP servers, Claude
- Cost: Free; Haloscan API credits per your plan
- What it can do: Queries the Haloscan API; read only.
- Contains 4 scripts that run on your machine when the agent calls them.
- 12 dependencies without a pinned version: an update to a third-party package can change behaviour.
- The install command fetches the latest version on every launch (npx -y @occirank/haloscan-server): the code you run can differ from the code we read.
- Each call can be billed: Haloscan API credits.
Install:
npx -y @occirank/haloscan-server startFor skills that build on this data, see our guide Claude skills for SEO and GEO: 17 skills and MCP servers reviewed.
Ads and conversion tracking
This is the category where a mistake costs the most. The Google Ads server only reads. The Meta, TikTok and Pipeboard servers can create campaigns and change budgets.
G
- By: Google (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Free (Apache-2.0 licence)
- What it can do: Read tools: search your accounts, metadata, list of accessible accounts.
- The install command fetches the latest main branch on every launch (pipx run --spec git+...): the code you run can differ from the code we read.
- 6 dependencies without a pinned version: an update to a third-party package can change behaviour.
Install:
pipx run --spec git+https://github.com/googleads/google-ads-mcp.git google-ads-mcp- By: Meta (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Free; ad budget separate
- What it can do: Per Meta: read and manage your ad accounts.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: TikTok (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; TikTok Ads account needed
- What it can do: Per TikTok: read and manage your campaigns.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
P
- By: Pipeboard (Community)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Free plan, then paid tiers
- What it can do: Reads your stats and creates or edits campaigns, ad sets, ads, creatives and budgets.
- Can act on your behalf: create campaigns and change budgets, so spend money.
- The hosted service (Pipeboard) is not covered: only the public code was read.
- 16 dependencies without a pinned version: an update to a third-party package can change behaviour.
Install:
Pipeboard remote server, or local installS
- By: Stape (Service vendor)
- Works in: MCP servers, Claude, Cursor, Gemini CLI
- Cost: Free (Apache 2.0 licence)
- What it can do: Reads and edits your Google Tag Manager containers and can publish versions.
- Repository too large to read line by line: we read the SKILL.md files, the configuration and every line flagged by the scan, not every script in full.
- Contains 90 scripts that run on your machine when the agent calls them.
- 31 dependency without a pinned version: an update to a third-party package can change behaviour.
- The hosted service (gtm-mcp.stape.io) is not covered: only the public code was read.
- Can act on your behalf: edit and publish your GTM container, so your site tracking.
Install:
claude mcp add --transport http gtm-mcp-server https://gtm-mcp.stape.io/mcpPlatform details are in Claude skills and MCP servers for Google Ads and Meta Ads.
Analytics
These servers answer questions such as "which pages lost traffic this month". Clarity and Google Analytics only read. PostHog and Amplitude can also change settings, such as feature flags or dashboards.
G
- By: Google (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Free (Apache-2.0 licence)
- What it can do: Reads your GA4 reports, real time included, and your account settings.
- Project labelled "experimental" by Google.
- The install command fetches the latest version on every launch (pipx run analytics-mcp): the code you run can differ from the code we read.
- 6 dependencies without a pinned version: an update to a third-party package can change behaviour.
Install:
pipx run analytics-mcpGoogle labels it experimental. It reads your GA4 reports, real time included.
- By: PostHog (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Included with your PostHog account (free plan)
- What it can do: Reads your product data, runs SQL queries, creates and edits feature flags, dashboards and experiments.
- Can act on your behalf: change feature flags and settings in your product.
- The hosted service (mcp.posthog.com) is not covered: only the public code was read.
- Repository too large to read line by line: we read the SKILL.md files, the configuration and every line flagged by the scan, not every script in full.
Install:
Remote server https://mcp.posthog.com/mcpM
- By: Microsoft (Service vendor)
- Works in: MCP servers, Claude
- Cost: Free (Clarity is free)
- What it can do: Reads your Clarity project's export data; read only.
- Contains 7 scripts that run on your machine when the agent calls them.
- 4 dependencies without a pinned version: an update to a third-party package can change behaviour.
- The install command fetches the latest version on every launch (npx @microsoft/clarity-mcp-server): the code you run can differ from the code we read.
Install:
npx @microsoft/clarity-mcp-server --clarity_api_token=...- By: Amplitude (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; Amplitude account needed
- What it can do: Per Amplitude: read and write with your Amplitude permissions; deletes confirmed in two steps.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: Mixpanel (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; Mixpanel account needed
- What it can do: Per Mixpanel: queries on your analytics data.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
Social media and visuals
These servers schedule or publish posts. Keep an approval step before each post.
XD
- By: X Developer Platform (Service vendor)
- Works in: MCP servers, Claude, Grok Build
- Cost: Free; X API access per your plan
- What it can do: Turns the X API spec into MCP tools, runs a local server and calls api.x.com with your tokens.
- Contains 2 scripts that run on your machine when the agent calls them.
- 6 dependencies without a pinned version: an update to a third-party package can change behaviour.
- Can act on your behalf: post, like or follow depending on your token rights.
- Each call can be billed: X API per your plan.
Install:
git clone https://github.com/xdevplatform/xmcp puis pip install -r requirements.txt- By: Canva (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated
- What it can do: Per Canva: creates and edits your designs.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: Buffer (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Included on every Buffer plan, including Free
- What it can do: Per Buffer: schedules posts and reads your stats.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: Metricool (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Works with every plan, including Free (free plan limits apply)
- What it can do: Per Metricool: reads your stats and schedules posts.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
JL
- By: José Luis Badano (Community)
- Works in: MCP servers, Claude
- Cost: Free (MIT licence); Meta API free
- What it can do: Reads profile, media and insights, replies to comments and messages, publishes media.
- Contains 9 scripts that run on your machine when the agent calls them.
- 26 dependencies without a pinned version: an update to a third-party package can change behaviour.
- Can act on your behalf: publish and reply on Instagram.
- Last change a year ago (October 2025).
Install:
git clone https://github.com/jlbadano/ig-mcp puis pip install -r requirements.txtEmail and CRM
Most of these servers give write access to the whole account. A send by mistake reaches all your subscribers: check each campaign before you approve it.
R
- By: Resend (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Resend offers a free start
- What it can do: Sends emails and broadcasts, manages contacts, audiences and domains.
- Can act on your behalf: send emails and broadcasts from your domain.
- The install command fetches the latest version on every launch (npx -y resend-mcp): the code you run can differ from the code we read.
Install:
npx -y resend-mcp- By: beehiiv (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Read on free plans; write on paid plans
- What it can do: Per beehiiv: read, and write on paid plans.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
Reading works on free plans, writing needs a paid plan.
- By: Brevo (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; Brevo account needed
- What it can do: Per Brevo: the token gives read and write access to the whole account.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: HubSpot (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; HubSpot account needed
- What it can do: Per HubSpot: read and write in your CRM.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: Kit (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; Kit account needed
- What it can do: Per Kit: read and write in your account.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: Klaviyo (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Not stated for the MCP; Klaviyo has a free plan
- What it can do: Per Klaviyo: reads your reports and creates campaigns.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
Your site and the web
Firecrawl and Apify read web pages. Webflow and WordPress change your own site, publishing included.
- By: Apify (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Free ($5 credit); Starter $19/mo
- What it can do: Finds and runs "Actors" (scrapers and automations) published by Apify and third parties, and reads their results.
- Grey area: ⚠ Grey area it collects or automates data on platforms whose terms restrict it; use it at your own risk.
- The Actors it runs can come from third-party developers: their code is not covered.
- Grey area under social platforms' terms of use (data collected through third-party tools).
- Each call can be billed: Actors use your Apify credits.
- Repository too large to read line by line: we read the SKILL.md files, the configuration and every line flagged by the scan, not every script in full.
- 44 dependencies without a pinned version: an update to a third-party package can change behaviour.
Install:
Remote server https://mcp.apify.com, or npx @apify/actors-mcp-serverApify runs scrapers published by third parties, whose code is not covered. Using them on social networks is a grey area.
F
- By: Firecrawl (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Free plan (1,000 credits); Standard $83/mo billed yearly
- What it can do: Searches, reads and crawls web pages, and can drive a remote browser with saved profiles.
- The install command fetches the latest version on every launch (npx -y firecrawl-mcp): the code you run can differ from the code we read.
- 12 dependencies without a pinned version: an update to a third-party package can change behaviour.
Install:
npx -y firecrawl-mcp- By: Webflow (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Included with your Webflow account
- What it can do: Edits pages, CMS content, styles, components, custom scripts and webhooks, and publishes the site.
- Can act on your behalf: edit and publish your site, including adding scripts.
- The install command fetches the latest version on every launch (npx -y webflow-mcp-server@latest): the code you run can differ from the code we read.
- 10 dependencies without a pinned version: an update to a third-party package can change behaviour.
Install:
Remote server https://mcp.webflow.com/sse, or npx -y webflow-mcp-server@latestIt can add custom scripts to your site. Limit the token to one site and publish yourself.
W
- By: WordPress (Service vendor)
- Works in: MCP servers
- Cost: Free (GPL-2.0 licence)
- What it can do: Makes the actions declared by your site and plugins available to the assistant; their scope depends on what is declared.
- Can act on your behalf: any action your site or plugins declare, including publishing.
- 3 dependencies without a pinned version: an update to a third-party package can change behaviour.
Install:
composer require wordpress/mcp-adapterMarket research and automation
- By: Similarweb (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Similarweb plan with API or MCP access; data credits
- What it can do: Per Similarweb: read its market data.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
- By: Zapier (Service vendor)
- Works in: MCP servers, Claude, OpenAI Codex, Cursor
- Cost: Each successful call uses two tasks from your Zapier plan (free plan available)
- What it can do: Per Zapier: acts in the apps and with the actions you allow.
- Why not reviewed: Hosted service whose code is not public: we could not read it. The description comes from the publisher's documentation.
Install: see the official documentation
Zapier gives access to more than 9,000 apps. Only authorise the actions you need, one by one.
Where to start
- SEO, with no budget: Search Console MCP.
- Ads, with no risk of changes: Google Ads MCP.
- Understand visitor behaviour: Serveur MCP Microsoft Clarity, read-only.
- Your tool has an official server: prefer it to a community server, and pick the read-only version if there is one.
Five rules for connecting an MCP server
- Prefer read-only. Add write access only for a specific task.
- Pin the version: commands with
@latestornpx -yrun code that may have changed. - Create a dedicated API key with as few rights as possible, and revoke it when you no longer need it.
- Do not connect ten servers at once: each one adds tools the agent can call.
- Keep manual confirmation for anything that posts, sends or spends.
All the skills in this guide
| Skill or server | Type | Trust level | Works in | Grey area |
|---|---|---|---|---|
| Apify MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | ⚠ yes |
| DataForSEO MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Firecrawl MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Google Ads MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Google Analytics MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| PostHog MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Serveur MCP Microsoft Clarity | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude | no |
| Resend MCP server | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Webflow MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| WordPress MCP Adapter | MCP server | ⚠ Reviewed, with warnings | MCP servers | no |
| XMCP, serveur MCP de l'API X | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, Grok Build | no |
| Ahrefs MCP | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Canva AI Connector (MCP) | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Semrush MCP | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Amplitude MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| beehiiv MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Brevo MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Buffer MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| HubSpot MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Kit MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Klaviyo MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Meta Ads MCP server (official) | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Metricool MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Mixpanel MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| SE Ranking MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Similarweb MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| TikTok for Business MCP server | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Zapier MCP | MCP server | ○ Not reviewed | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Instagram MCP (ig-mcp) | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude | no |
| Meta Ads MCP (Pipeboard) | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Search Console MCP | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, OpenAI Codex, Cursor | no |
| Serveur MCP Google Tag Manager (Stape) | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude, Cursor, Gemini CLI | no |
| Serveur MCP Haloscan | MCP server | ⚠ Reviewed, with warnings | MCP servers, Claude | no |
FAQ
What is an MCP server?
MCP (Model Context Protocol) is a standard that lets an AI assistant such as Claude, ChatGPT or Cursor call a service's tools: read your stats, create a draft, send a campaign. The MCP server is the bridge between the assistant and the service.
Which marketing MCP servers are read-only?
Based on our review or the vendor's documentation: Google Ads MCP, Microsoft Clarity, Semrush, Haloscan and Similarweb. Search Console MCP reads your data and can submit sitemaps. The others can act depending on the rights you grant.
Is an official MCP server safer?
It comes from the service's vendor, which lowers the risk of an impostor. But many are hosted and closed: we cannot read their code, so they stay "not reviewed".
How much does an MCP server cost?
The server is often free, but it runs through your account with the vendor. Some spend credits on each request, such as DataForSEO, Semrush or Zapier. Each card shows the cost we found.
Go further
- Skills by use case: Analytics and reporting
- Skills by use case: Email marketing
- Skills by use case: SEO and GEO
- Skills by use case: Ads
- Skills by use case: Social media
- Skills by platform: MCP servers
- Skills by platform: Claude
- Skills by platform: OpenAI Codex
- Skills by platform: Cursor
- our review method
- All reviewed skills
- Use case: AI agents & automation
- Use case: Measure your website and campaigns
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